With the development of video marketing, especially short videos, Reels are becoming one of the most attractive tools for bringing interaction and traffic to brands today. To meet the needs of marketers to optimize Reels, Meta has recently officially released a Playbook dedicated to this tool, including important tips and tricks to help your Reels videos reach customers most effectively.

With over 200 billion views per day on Facebook and Instagram, Reels is becoming one of the most attractive marketing tools for reaching customers today. According to many experts, this tool will continue to explode strongly in the near future, when the trend of watching short videos of consumers is increasing. Therefore, optimizing Reels is an important goal that many marketers, especially content creators on Social Media, are particularly interested in today.

Grasping this need, Meta recently released “Reels Performance Playbook” – a 10-page handbook that helps Marketers grasp the most important knowledge from how to exploit trends, how to deploy content, statistics,… to optimize the performance of Reels on Instagram and Facebook.

The Special “Language” of Reels – The Element That Helps Reels Effectively Convey Messages to Customers

According to Meta, Reels has a different style of communicating with users compared to other marketing tools, the platform calls it the “Language of Reels”. It can be simply understood as the basic requirements surrounding a Reels video such as frame size, sound, content area… Creating videos in the “language” of Reels can improve cost per conversion, increasing conversion rates at the end points of the customer journey, such as Purchase or Sign up for information, by up to 51%.

In particular, Meta has pointed out 3 important factors that need to be optimized to ensure your Reels can reach and convey information most effectively to consumers, including:

• Create new or adapt existing Reels content to the 9:16 video ratio to make your Reels ads more engaging and consistent with how Reels are displayed.
• Create sounds to bring your Reels ads to life.
• Put key content and messages in safe areas to ensure they won’t be obscured by the Reels interface.

In addition, Meta also points out that Reels ads should use familiar tones and voices, using images that viewers feel similar to themselves. Thus, your Reels will easily create a connection, closer and more intimate with viewers. In addition, Meta also points out some tips-tricks to optimize content and other images for marketers to create the most technically correct Reels, details will be in the report below.

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How to Boost Your Creativity and Make Your Reels More Engaging

How to Make Your Reels More Engaging

The report also suggests some tactics for marketers to make their Brand’s Reels ads more engaging, accessible, and relatable. These include:

• Sound optimization: Audio can include sound effects, voiceovers, etc. The report will show you the appropriate audio formats as well as a collection of over 10,000 audio samples from Meta.
• Editing techniques: The editing techniques available in the Reels app have become an important tool to optimize the quality of videos. Some popular effects include: Transitions, Zoom, Short clips…
• Filters & Effects: The report shows some popular and effective effects being used in video reels and important notes on how these effects can be used in Ads Manager.
• Hook – Reels Opening: Successful Reels ads need to “catch the attention” of viewers in the first few seconds. This is the moment when users decide whether the Reels is worth watching or not, so taking the time to create a truly impressive Reels ad opening is very important. The Meta report specifically analyzed some Tips to optimize the Reels opening such as: Putting the main message right from the beginning, Asking an opening question,…
• Add human presence: Reels ads that include humans in the content (such as faces, people, or children) have up to 27% higher CTRs than ads that don’t. So the report also provides guidance on how to better incorporate human elements into videos.

The report also provides other detailed instructions in the process of creating a video reels such as: How to effectively combine stickers on videos?, How to use UGC videos in Reels?,…

How to Tell a Compelling Story Using Reels

When starting a Reels strategy, you need to have a story, a consistent message for your Reels series. In this handbook, Meta has pointed out 5 types of Storytelling in Reels that are most attractive and engaging to viewers:

• Product instruction video series: Walk your audience through each product feature and benefit using editorial storytelling, combined with text stickers to break your video into small, digestible chunks of content.
• Transitional video: Introduce a series of products using transition techniques like cuts, jumps or swipes to form an engaging visual sequence.
• Product demo video: Show customers how the product will work in practice.
• Before & After Videos: Highlight product benefits with videos that show users’ lives before and after using the brand’s products.
• Video Q&A: This type of video is like a conversation between you and your customers, where you answer their questions about the product.

Along with the above content, the report also provides some specific instructions when using Reels in Advertising. From optimizing ad positions, video frame sizes,… so that your Reels ads can be distributed to as many target customers as possible.

Link Download Reels Performance Playbook

• Direct: Download Reels Performance Playbook
• Google Drive: Download Reels Performance Playbook

Conclusion:

“Reels Performance Playbook” is a very interesting marketing document that marketers need to know when deploying Reels content on two important Meta platforms, Facebook and Instagram. This handbook will help you quickly grasp the ways to create effective Reels from optimizing frames, sounds, effects, … to content groups that easily attract customers and the most effective way to distribute Reels ads. Download the document below to see more clearly the Tips-Tricks and detailed analysis from Meta experts about Reels!

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