The mobile game market is indeed too large


The head of Microsoft Xbox also exclaimed recently that the mobile gaming market is actually huge, much larger than consoles.

Currently, server platforms and mobile app stores such as the Apple App Store, Google Play Store, and Galaxy Store collect 30% of product revenue from developers. Among them, the “big men” can add to their huge assets known as Microsoft, Sony, Apple, Google …

Director of Microsoft Xbox: The mobile game market is indeed too big

Director of Microsoft Xbox: The mobile game market is indeed too big

Recently, Phil Spencer, Director of Microsoft’s Xbox, shared in an interview with the newspaper The Verge that the current mobile game market is too big. Revenue from the business is not small, not only the “owner” of the intermediate application platforms but also the mobile game makers.

Speaking of 30% revenue from app store product sales, Phil Spencer doesn’t think that Apple, Google, and Microsoft, or Sony should keep 30% on Xbox and PlayStation platforms. The main reason is that compared to Xbox and PlayStation, iOS and Android have very different market sizes.

Phil Spencer said: “A gaming console can only have one use, that is, gaming. Mobile phones are different. Our real situation is that game consoles are selling at a loss. We have to make money selling games and services ”.

Director of Microsoft Xbox: The mobile game market is indeed too big

Director of Microsoft Xbox: The market for mobile games is indeed too big

He also said: “Unlike Windows, the model of iOS and Android is very different. Because of that, the sales of their hardware devices are very good, which means the smartphone market is very developed“. Phil Spencer said that 200 million game consoles were sold in the last decade, less than smartphone sales in a year. So the size of the mobile game market is really huge, in the opinion of the head of this Xbox.

Xbox is a game franchise created and owned by Microsoft. The brand includes 5 segments, including video game consoles, applications (games), streaming service, Xbox Live service, and Xbox Game Studios affiliate. The brand was first introduced in the US in November 2001, with the launch of the original 1st generation Xbox console.

The device was originally supplied by an American company after Atari Jaguar stopped selling in 1996. It has sold more than 24 million units as of May 2006. Microsoft’s second console is the Xbox 360, which was released in 2005, has sold 84 million units as of June 2014.

Xbox One has been released in 21 markets in total, released in China in September 2014. Xbox head is Phil Spencer, who succeeded Marc Whitten in late March 2014.